How Short-Form Video & Live Commerce Are Reshaping Advertising in 2025
Digital marketing is evolving faster than ever, and in 2025, two trends are standing out above the rest: short-form video and live commerce. These formats are not only transforming how brands reach audiences but also how consumers interact with products and make purchase decisions.
Key Results
Integrated Digital Solution
Insights, Metrics and Analytics – Everything is connected!
In a digital world where everything’s connected, we believe that the approach to digital communications has to be joined-up too. Our approach combines creativity & technology and blends a diverse range of digital marketing disciplines — from mobile and responsive web design to search and social media campaigns — all under one roof.
Strategy, Creativity & Results!
Our approach is backed by strategy, creativity and optimised for results.
We understand that each client and each project we undertake is different and so we have developed a repeatable process that we know works. Our methodology puts the user at the heart of the experience from the start. By working iteratively through a pre-defined set of stages, we create beautiful and usable solutions that work hard and deliver targeted results.
Dear marketers, AI can do more than just write. Here’s the proof
Remember when Jarvis managed Tony Stark’s schedule and helped him build a whole Iron Man suit? Yeah, that’s AI now. And spoiler alert: it’s doing way more than just writing your captions.
While everyone’s flexing ChatGPT for one-liners and trendy tweet threads, the real MVP moves in AI are happening behind the scenes. Think analytics, optimization, automation… Basically, everything your overworked social media manager dreams of after five cups of coffee.
Live Commerce: The Future of Shopping
Live commerce blends entertainment and e-commerce by enabling consumers to shop in real time during live streams. Already booming in Asia, it’s rapidly spreading worldwide.
Interactive Shopping: Consumers can ask questions, see products in action, and buy instantly during a livestream.
Influencer Power: Brands leverage influencers to host live shows, tapping into loyal fanbases.
Urgency & Exclusivity: Limited-time offers and live-only discounts create a sense of FOMO (fear of missing out)
How Brands Can Leverage These Trends
Invest in Snackable Content – Create short, engaging videos showcasing products, tutorials, or behind-the-scenes moments.
Host Regular Live Shopping Events – Partner with creators and use interactive tools like polls, giveaways, and Q&A.
Use Data to Optimize – Track engagement, watch time, and conversion rates to refine strategies.
Focus on Storytelling – Blend entertainment with product marketing to avoid looking overly sales-driven.
Cross-Promote – Repurpose live clips into short-form content for multiple platforms.
Why These Formats Work in 2025
Mobile-First Audiences: With smartphones dominating, vertical video is the preferred format.
Seamless Integration: Social platforms now offer in-app shopping, removing friction from the purchase journey.
Community Building: Both short-form and live commerce encourage comments, reactions, and direct engagement.
FAQ's
Q1: Why are short-form videos so effective in advertising?
Short-form videos are quick, engaging, and align with today’s fast-scrolling behavior. They capture attention within seconds and often lead to higher engagement rates compared to traditional ads.
Q2: How does live commerce increase sales?
Live commerce creates urgency, interactivity, and trust. Shoppers can see real-time demonstrations, ask questions, and get instant answers, which reduces hesitation and boosts conversions.
Q3: Do small businesses need to invest in these formats?
Yes. Even with limited budgets, small businesses can benefit by creating authentic short videos or hosting live sessions on platforms like Instagram or TikTok, reaching new audiences without heavy ad spend.